The Business Leadership Podcast

In this episode, recorded live at Web Summit Vancouver 2025, host Edwin Frondozo and creative producer Paul Newton discuss with Soyoung Lee, co-founder of Twelve Labs, about the revolutionary strides her company is making in AI and video understanding. Twelve Labs is developing multimodal foundation models to make video searchable and accessible, solving the significant challenge of efficiently retrieving specific moments from video footage. 

The conversation covers the company's approach to handling complex video data, the intersection of machine learning and creative applications, and the importance of understanding customer needs in the tech development process. Soyoung shares her personal motivations and the impact of video in learning and storytelling, emphasizing the human aspect of technology in creating value.

00:00 Introduction to the Business Leadership Podcast
00:36 Meet Soyoung Lee: Innovator in AI Video Understanding
02:04 The Problem with Video Search
03:21 Personal and Business Applications of AI Video Understanding
05:27 Unique Perspectives and Challenges in Video AI
07:11 The Human Element in AI Development
13:23 Advice for Entrepreneurs and Business Leaders
14:52 Conclusion and Final Thoughts