The Business Leadership Podcast

You are listening to the Business
Leadership Podcast with Edwin.

Neil Patel: It's like they just paid
him extra money to have it in Qatar.

It's all branding for them,
showing where their assets are.

So, but he probably made money, like
you said, from the government there.

No, there's no way he made money
if it was without the government.

The government supported
everything for him.

It's just like he just got paid
the check for the government

to, so they can showcase Qatar.

Edwin: But like you said, it's gonna ruin
the brand if people, like, if the word

gets out, like, I mean, it's coming out.

People talk about it, right?

Like it's, I wouldn't, I wouldn't go back.

Yeah.

Yeah,

Neil Patel: I do.

I'll do Lisbon when they
want me to do Lisbon.

Yeah.

I usually don't go to Lisbon though.

It, it's, there's no direct flight for me.

Yeah.

'cause you gotta, you

Edwin: gotta go, you
go to New York or Yeah.

You go to New York.

Neil Patel: York.

And then I'm like, yeah,
I do enough conferences.

I don't want the connection.

Yeah.

That's why I like collision.

'cause there's 40,000 people and it
was a quick, quick five hour flight.

Edwin: Yeah.

So you didn't hear it.

Um.

We have, how much time do we left?

I wanna make sure that
Neil 15, what was that?

Yeah, we have enough time.

Neil.

Neil knows what he's talking about too.

Cool.

Um, yeah, this is just for
context and why we're here.

We do, I do, we do a podcast called
Business Leadership Podcast, and we

actually went to c we interviewed a
book I pitched you in your team last

year and we ended up writing this book
called Future New for, for Families

and CEOs because AI basically is, uh.

Anyone could build a company
now, but it's all about the, your

community, your future vision, what
you're communicating with people.

That's your mo, right?

Yeah.

So I'm like, I'm happy you
get to join us on round two.

All right.

Let's do this.

Are you recording?

Yeah, it's already rolling.

Alright, cool.

Paul: Great.

Well, today's guest has helped shape
the digital marketing playbook used,

uh, used by businesses around the world.

Neil Patel is founder of Crazy Ag
Kissmetrics, Uber suggest, and NP

Digital, where he helps startups and
Fortune 500 companies like Amazon, NBC,

GM and HP grow their traffic and revenue
named a top influencer on the web by

the Wall Street Journal and one of
the top 10 online marketers by Forbes.

Yes, Neil's insights have
reached over 10 million visitors

a month across 180 countries.

He's been recognized by President
Obama as a top 100 entrepreneur under

30 by the un, under 35, and awarded
congressional recognition by the US House

of Representatives, whether his SEO Tools
agency, or nonstop stream of free content,

Neil's mission is simple to help you grow.

Welcome to the show.

Neil Patel: Thanks for having me.

Edwin: Yo Neil, like, like
I said before, we started

recording fanboy here for years.

Learned a lot about my marketing
process, um, with you, Neil.

So I'm just, I just have to put this
on, give you your flower as well.

I can.

Um, but just to jump right
in, I'd love to get, you know.

Where you sit now when it comes to
NP Digital, and especially where

we're in this inflection point
when it comes to technology, AI,

and, and search and being found.

Like, like what isn't the problem now
that n like You and NP digital are

looking to solve now when it comes
to, when it comes to online growth?

Neil Patel: So the big problem
that we see right now is.

Attention is divided, which makes
it hard for companies to market

because different channels have
different content format types.

Um, they have different audiences
to some extent that usage of these

platforms affect what they want to do.

Bottom of funnel, and I'll give you
some numbers, so right now, because

most online journeys start with
the search, did you know there's

over 50 billion searches a day?

50 billion, over 50 billion.

Okay.

And Google alone has around 13.7

billion.

When you look at the Google's
market share, it's around 27%.

Edwin: Mm-hmm.

Neil Patel: Did you
know Instagram gets 6.5

billion searches a day?

Did you know Snapchat gets
4 billion searches a day?

Chad gps at a billion.

Even the Apple app store gets 500 million.

Right.

Edwin: Wow.

Neil Patel: And there's a
lot of other channels like.

Amazon gets 3.5

billion searches a day.

Not as many as Google, but they're more
transactional searches, so That's right.

There's more money to be made on these.

They're down, they're, they're,

Edwin: they're close to the
bottom of the funnel right there.

Correct.

Neil Patel: Right.

Um, and I would say, yeah, Amazon's bottom
funnel, sometimes mid funnel, um, what

people are doing research and looking
star ratings and reviews, but still.

You now have to optimize that when
someone's interested about learning

about something, let's say you sell
headphones and they ask questions about

like best headphones for a airplane.

When you're on chat, GPT, you wanna
make sure when they're doing research,

your brand and your product's being
mentioned, you wanna make sure when

somebody does a Google search, your
brand is mentioned and you're out there.

You wanna make sure.

You are listening to the Business
Leadership Podcast with Edwin.